E4 Body Clinic

Privacy Policy

Privacy Policy

This policy sets out how E4 Body Clinic uses and protects any information we gather about you, what and how we use that information, the lawful basis on which that information is used and who we give that information to. It also sets out your rights and our obligations in relation to your information and who you can contact for more information or queries. This privacy notice, which applies to https://e4bodyclinic.co.uk is governed by the laws of England and Wales.

The confidentiality of your information is of paramount concern to E4 Body Clinic and we are committed to ensuring that your privacy is protected at all times. You do not have to provide any personal information in order to our website. We may however collect certain information to help us make improvements to the site and our marketing strategies.

We may amend this privacy policy from time to time and any new versions will be posted on this website with the revision date at the end of this page.

Use of personal data

We will use your personal data to fulfill your requests and we will ask only for data that is adequate, relevant and not excessive for those purposes. Where we send you information for any purpose, it may be sent by e-mail or post.  When we ask you for personal data it may include the following purposes:

  • To send you updates on issues we think will be of interest to you;
  • To send you requested information on our services;
  • For managing and making information available to third party service providers (e.g. potential funders in response to your requests and consent to approach funders on your behalf).
  • To notify you about changes to our services or terms and conditions.
  • For the services we receive from our professional advisors such as accountants and consultants.

None of the information that we request from you is mandatory.

Imformation collected when booking an appointment via phone

The personal data that we may ask for when booking an appointment includes the following:

  • Name
  • Contact information including email address, contact number and residential address
  • The issue you will be attendind the clinic with

Third-Party personal information

Before you share any information with us about other people, you must make sure that you have their consent to do so.

Anonymous, aggregated data collection

We may also gather information about your computer and how you use our website. This information is typically anonymous and the analytics that we share for this purpose will not identify you as an individual. We refer to this as ‘non-personal’ information. The collection of this non-personal data is in order for us to learn more about your, and our other users’, online behaviour so we can improve our website and general marketing to provide a better experience of our brand and cater more to your needs.

From time to time we may also analyse IP addresses, user agent strings or other technical information for these purposes.

We may use cookies or other technology to understand how people are using our site and respond to certain marketing messages, such as search engine marketing.

What do we do with inforamtion gathered?

We require this information to understand the needs of our visitors and people who contact us. We may use your personal data to:

  • To comply with the law
  • Keep records and analyse website use

Where this information identifies you personally, it will be treated in accordance with this privacy notice.

We may also gather non-personal information about your computer and how you use our website. The data is aggregated and anonymous so we cannot identify you personally. Often we will use cookies for such purposes. We may share with third parties analytical information about how our website is used in order to improve your website experience.

We may share your personal information with other trusted third parties for the purposes outlined in this notice. We will not sell, distribute or lease your personal information to any other third parties unless (i) we have your permission, (ii) the third party provides helps us to provide services to you, (iii) we are required to do so by law or to enforce our terms and conditions, rights or property or the rights or property of any third party or (iv) in connection with the sale of a business or its assets.

How long will your data be kept for?

We may hold personal information for as long as it is necessary to do so, having regard to the purposes for which it was collected and the purposes for which it is to be used.

Non-personal information may be held for as long as it is necessary in order that we can monitor aggregated statistics about use of our site and exposure to our brand.

Where we receive a request to delete personal information from our systems, it is not always possible to completely delete the data due to technical constraints. We also retain a back-up archive of data where this is necessary to resolve disputes, troubleshoot problems and enforce Terms and Conditions. However, we keep this data under periodic review to ensure it is still necessary for us to retain it, in compliance with UK data protection law.

Legal grounds for processing personal information

We are not allowed to process personal information if we do not have a valid legal ground. Therefore, we will only process your personal information for the purposes outlined above because:

  • of our legitimate interests in the effective and lawful operation of our business so long as such interests are not outweighed by your interests or fundamental rights and freedoms;
  • the legal and regulatory obligations that we are subject to, such as keeping records for tax purposes; or
  • the information is necessary to perform our contractual obligations towards you.

Examples of the ‘legitimate interests’ referred to above are:

  • to verify the accuracy of information provided by a third party;
  • where the information is publicly available.

Controlling your information

You may choose to restrict the collection or use of your personal information in the following ways:

  • You may also contact us to update or amend your personal information or to remove yourself from our mailing lists at any time
  • If you have any concern about how we collect and use your information, please contact us via email at richardpearson-medicine@hotmail.co.uk

Right to complain

If you are unhappy with the way we handled your personal information or any privacy query or request you have raised with us you also have a right to complain to us via email or phone or to a data protection authority such as the ICO.

Last updated: 25th May 2018

© 2006 E4 Body Clinic. All Rights Reserved

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